Localization World Program

About

Dates

Committees

Producers

Benefits

Localization World Pathable Network

Sponsored by

Tuesday, October 14, 2008

Theme: Innovating Localization Business Models

Program information as of October 2, 2008. A pdf of the printed program may be downloaded.

Session topic color codes:

PROCESS	APPLICATIONS	BUSINESS
Localization Process	Web Localization	Innovating Business Models
Translation Automation	Industry	Localization Economics

7:30-900

Registration, Exhibits Open

9:00-10:00

Keynote: Crowdsourcing in Translation: How the Power of the Crowd Is Accelerating the Process of Globalization
Jeff Howe

10:00-10:30

Break, Exhibits Open

10:30-11:30

A1 Point/Counterpoint
Why Are We Paying Twice for Our Translation?
Moderator: Melissa Biggs
Speakers: Nic McMahon (Jonckers), Kirsten Sutton (Business Objects)

B1 Praxis
Sim-ship? Double-digit Savings? High Quality? How to Have It All With an Integrated, Agile Localization Methodology
Host: Ulrich Henes
Speaker: Iris Orriss (Microsoft)

C1 Perspective
Making a Compelling Business Case for Multilingual Content Strategies
Moderator: Donna Parrish
Speakers: Leonor Ciarlone, Mary Laplante (The Gilbane Group)

D1 Praxis
Introduction to Localization I
Speakers: Daniel Goldschmidt (LocFlowTech Inc.), Richard Sikes (The Localization Institute), Angelika Zerfass (zaac)

11:30-12:00

Break, Exhibits Open

12:00-1:00

A2 Point/Counterpoint
Web 2.0: Swept Away by the Current, or Is It for Real?
Moderator: Clio Schils
Speakers: Balázs Kis (Kilgray), Clove Lynch (Lionbridge), Jost Zetzsche (TM Marketplace)

B2 Praxis
Best Practices in Post-editing MT
Host: Jaap van der Meer
Speakers: Ana Guerberof (Logoscript), An Stuyven (Skrivanek)

C2 Point/Counterpoint
Linguistic Supply Chain — Buzzwords or Reality?
Moderator: Ulrich Henes
Speakers: Peter Argondizzo (Argo Translation), Daniel Nackovski (across), Gerald Salisbury (SMA Technology)

D2 Praxis
Introduction to Localization II
Speakers: Daniel Goldschmidt (LocFlowTech Inc.), Richard Sikes (The Localization Institute), Angelika Zerfass (zaac)

1:00-2:30

Lunch, Exhibits Open

2:30-3:30

A3 Perspective
Web 2.0 Architecture for Globalization Processes
Host: Donna Parrish
Speakers: Scott Ng, Julie Selby (Sun Microsystems)

B3 Point/Counterpoint
Machine Translation: Is It Now?
Host: Heidi Depraetere
Speakers:Sophie Hurst (SDL), Arturo Quintero (Moravia), Jean Senellart (SYSTRAN)

C3 Industry Announcements
Host: Ulrich Henes

D3 Praxis
Introduction to Localization III
Speakers: Daniel Goldschmidt (LocFlowTech Inc.), Richard Sikes (The Localization Institute), Angelika Zerfass (zaac)

3:30-4:15

Break, Exhibits Open House

4:15-5:15

A4 Perspective
Community Localization: Practical Solution or Pipe Dream?
Host: Nic McMahon
Speakers:André Pellet (ProZ.com), Paula Shannon (Lionbridge)

B4 Perspective
Chinese and Japanese Medical Device Localization: Unique Collaboration and Perspectives
Host: Clio Schils
Speakers: Richard Korn (St. Jude Medical), Janis Shea (Lionbridge)

C4
Open Space Session
Facilitator: Daniel Goldschmidt

D4
Introducing GlobalSight: Developing an Open Source Translation Management System
Host: Gary Prioste (Welocalize)

5:15

Adjourn

6:00-9:30

Dinner, sponsored by Logrus and Moravia Worldwide

Wednesday, October 15, 2008

Theme: Innovating Localization Business Models

Session topic color codes:

PROCESS	APPLICATIONS	BUSINESS
Localization Process	Web Localization	Innovating Business Models
Translation Automation	Industry	Localization Economics

08:00-09:00

Registration, Exhibits Open

09:00-10:00

A5 Perspective
Modern Cultural Adaptation of Websites
Host: Donna Parrish
Speakers: Gary Muddyman (Conversis), Nitish Singh (St. Louis University)

B5 Perspective
Open Source TMS: How Do We Collaborate to Innovate?
Moderator: Nic McMahon
Speakers: Frank Bergmann (]projectopen[), Andrew Draheim (Kidd & Draheim), Gary Prioste (Welocalize)

C5 Perspective
Globalization Fundamentals at eBay
Host: Melissa Biggs
Speaker: Nelson Ng (eBay)

10:00-10:30

Break, Exhibits Open

10:30-11:30

A6 Point/Counterpoint
Best Practices in Running Global Projects
Host: Greg Rosner
Speakers: Anna Navarro Schlegel (VM Ware), April Singer (IBM), Trond Wuellner (Google)

B6 Praxis
How GE Healthcare Was Challenged to Successfully Meet Translation and Regulatory Requirements in Six New Markets
Host: Ulrich Henes
Speakers: Rachael Barnack-Link (GE Healthcare), Joseph Lukasik (Tek Translation International)

C6 Point/Counterpoint
Localization — It's Our Business!
Moderator: Paula Shannon
Speakers: Terry Lawlor, (SDL), Nic McMahon(Jonckers), Gary Prioste (Welocalize)

11:30-12:00

Break, Exhibits Open

12:00-1:00

A7 Praxis
Deeper Than Localization — Designing Culturally Accessible E-learning
Host: Traci Nathans-Kelly
Speaker: Andrea Edmundson (eWorld Learning, Inc.)

B7 Praxis
Advanced Leveraging TMs: TM Innovation Means Opportunities for LSPs and Corporate Translation Departments
Host: Donna Parrish
Speakers: Thomas C. Alwood (RR Donnelley), Daniel Gervais (Multicorpora)

C7 Open Space Session
Facilitator: Daniel Goldschmidt

1:00-2:30

Lunch, Exhibits Open

2.30-3:30

A8 Praxis
Localization at Facebook
Host: Kathleen Bostick
Speaker: Ghassan Haddad (Facebook)

B8 Praxis
Translation Management Systems: Beyond the Build vs. Buy Discussion
Host: Melissa Biggs
Speaker: Ben Sargent (Common Sense Advisory)

C8 Perspective
Web 2.0 Globalization, New Paradigms for New Challenges
Host: Donna Parrish
Speaker: Merle Tenney (Independent consultant)

3:30-4:00

Break, Exhibits Open

4:00-5:00

A9 Praxis
How Can a Lowly Localizer Convince a Developer to Internationalize?
Host: Donna Parrish
Speaker: Ed Watts (Oracle)

B9 Praxis
Software Localization Tools and a Short Wish List
Host: Daniel Goldschmidt
Speakers: Frank Lin (Cardinal Health) Angelika Zerfass (zaac)

C9 Praxis
Genes to Jeans: Globalization for Agricultural Technology
Host: John Freivalds
Panelists: Jesús Martínez (ABS Global), Jackie Smith (SH3 Translations)

5:00-5:30

Wrap-up - Prize Awards

Program committee members are:

Melissa Biggs, Sun Microsystems
Joseph Dengler, Linguanet
Kathleen Bostick, Lionbridge
Daniel Goldschmidt, Independent consultant
Nic McMahon, Jonckers Translation and Engineering
John Papaioannou, Bentley Systems
Bettina Reichart, Oracle
Michael Sank, GALA
Kirsten Sutton, Business Objects

Monday, October 13, 2008

8:00-9:00

Registration

09:00-12:30

WS1 TAUS: Converging Methods in Machine Translation Heidi Depraetere, Cross Language Olga Beregovaya (PROMT), Hannah Grap (Language Weaver), Reba Sitzer (SYSTRAN), Kirti Vashee (Asia Online)	WS2 Games Localization Round Table Miguel Á. Bernal-Merino, (Roehampton University, London), Andrea Ballista (Binari Sonori), Matthew Whiting, Yasmine Nelson (MS Game Studios), Arnaud Lebesnerais (Relic Entertainment), Andrew Johnson (Rainbow Studios), Li Tang, Ben Cockerill (CCP games), Hope Dippel (Sony Computer Entertainment America)	WS3 Medical Localization Round Table Clio Schils (The Localization Institute) (Open to Clients only)	WS4 Introduction to Medical Localization Simon Andriesen (MediLingua Medical Translations), Andres Heuberger (ForeignExchange Translations)	WS6 SDL Trados Multiterm, Angelika Zerfass (zaac)	WS8 Deeper than Localization — Designing Culturally Accessible eLearning Andrea Edmundson (eWorld Learning, Inc.)		L4ALL Localisation4all — Making Digital Content Available in the Languages of the World Reinhard Schäler (Localisation Research Centre, University of Limerick)
Lunch
WS1 (continued) TAUS: Converging Methods in Machine Translation Heidi Depraetere, Cross Language Olga Beregovaya (PROMT), Hannah Grap (Language Weaver), Reba Sitzer (Systran), Kirti Vashee (Asia Online)	WS2 (continued) Games Localization Round Table Miguel Á. Bernal-Merino, (Roehampton University, London), Andrea Ballista (Binari Sonori), Matthew Whiting, Yasmine Nelson (MS Game Studios), Arnaud Lebesnerais (Relic Entertainment), Andrew Johnson (Rainbow Studios), Li Tang, Ben Cockerill (CCP games), Hope Dippel (Sony Computer Entertainment America)	WS3 (continued) Medical Localization Round Table Clio Schils ( The Localization Institute) (Open to Clients and Vendors)	WS5 Cultural Customization Strategies for Successful International Websites Nitish Singh (St. Louis University)	WS7 Introduction to Localization Daniel GoldSchmidt (LocFlowTech Inc.), Richard Sikes (The Localization Institute), Angelika Zerfass (zaac)	2:00 GALA GALA Meeting and Speed Networking	TDA TAUS Data Association Meeting (for TDA members only)	TILP: The Certified Localisation Professional (CLP) Programme Reinhard Schäler (TILP)

12:30-1:30

1:30-5:00

7:00-9:00

Opening reception, Sponsored by Across Systems

Localization World